Appétit Go: Building a Visual Identity for a Bold New Brand
A Bold Vision for Everyday Convenience
Appétit Go is more than just an online grocery store; it’s a mission to simplify everyday life. With a seamless shopping experience and a curated selection of Quebec-made products, Appétit Go is redefining grocery shopping for busy families and individuals. 🛒🍎
When the founder of Appétit Go approached us, she had a clear goal: to create a visual identity that would reflect the brand’s values of simplicity, community, and quality while standing out in the competitive online grocery market.
The Challenge: Capturing the Essence of a Vision
Crafting the visual branding for a new business is never just about the logo—it’s about telling a story. For Appétit Go, this story was one of accessibility, local pride, and the joy of everyday moments.
Working closely with the founder, we dove into the heart of what makes Appétit Go unique. The challenge was to create a look and feel that not only appealed to customers but also represented the founder’s vision and the mission of the brand.
The Antithèse Touch
Our role in this exciting journey was clear: to bring Appétit Go to life visually. Through collaboration and creativity, we delivered a comprehensive branding package, including:
- Logo Design: A modern and approachable logo that reflects the simplicity and ease of the shopping experience.
- Color Palette: Warm and inviting tones that evoke trust, freshness, and community.
- Typography: Clean and friendly fonts that resonate with the brand’s approachable personality.
- Visual Assets: A cohesive set of design elements to be used across the website, packaging, and marketing materials.
Every detail was meticulously crafted to ensure that the visual branding aligned seamlessly with the values and ambitions of Appétit Go.
Curious to see how we brought Appétit Go to life? Visit appetitgo.ca and discover the visual identity we’re so proud to have created.