Sports Contact : Becoming a Top Player in the Digital Game

Sports Contact is a specialized boutique offering a wide range of sports equipment, from soccer to football, basketball, ultimate frisbee, and more. However, what sets them apart isn’t just their extensive inventory—it’s the personalized advice and expertise offered by a passionate team that truly understands the needs of their customers.

Founded in 2002, this Quebec-based company has built a strong reputation among athletes over the years. The launch of their online store now allows them to extend their expertise to sports enthusiasts across Quebec.

But stepping into the digital world comes with its own challenges. Aware of the potential to improve and optimize their online presence, Sports Contact partnered with Antithèse to tackle these hurdles head-on.

Laying the Groundwork

With the ultimate goal of increasing online sales, Antithèse devised a winning game plan:

1. Expert Partnership: We collaborated with Florence St-Hilaire, a partner specialized in sports and Google Ads to perfectly address the client’s needs—a prime example of our cooperative business model.
2. Account Optimization: We optimized Sports Contact’s Google and Meta accounts to enhance their digital presence.
3. Tailored Campaign Strategy: Developed campaign strategies specifically targeted to sports enthusiasts and athletes.
4. Google Ads Campaigns: Launched Search and Display campaigns to boost visibility and engagement.
5. Meta Ads: Implemented effective advertising campaigns on Meta platforms.
6. KPI Monitoring: Tracked and analyzed key performance indicators to measure success and refine strategies.
7. Organic Presence Analysis: Assessed Sports Contact’s organic presence and provided actionable recommendations.

Results That Speak for Themselves

After just three months of collaboration, the results have been impressive and impactful:

• 75% Increase in Online Sales: Online sales in 2024 surged compared to 2023.
• 32% Increase in Online Traffic: More visitors engaged with the site in 2024 than the previous year.
• Average ROAS of 10.34: Demonstrating exceptional returns on advertising investment.

Game-Changing Collaboration
Thanks to this partnership, Sports Contact has taken its first steps toward becoming a key player in the digital landscape. Together, we’re setting the stage for even greater success in the future.

Are you ready to take your business to the next level? Contact Antithèse to start your journey toward digital excellence.