An Explosion of Flavors and Visibility : Thanks to Our Valentine's Day Influencer Marketing Campaign
For Valentine's Day, Distillerie Stadaconé asked us to orchestrate a unique influencer marketing campaign. The goal was to promote the new Piñata candy liqueurs and celebrate their arrival at the SAQ. And what better way than to enlist influencers from across Quebec to share this sweet and festive experience with their communities? 🎉
A Delicious Collaboration with Distillerie Stadaconé
We put together gift packages to die for, each containing three Piñata flavors: Sour Grapefruit and Peach, which immediately caught the influencers' attention. But the star of the package was undoubtedly the limited-edition Cinnamon Heart flavor, specially selected for Valentine's Day. A delicate blend of sweetness and spice, perfect for celebrating love!
In exchange for these delicious products, influencers were invited to share their experience with their followers through posts, stories, and creative videos. An ideal way to boost the product's visibility while creating an authentic connection with their communities.
Engaged Influencers, Measurable Results
The campaign not only highlighted the exceptional Piñata flavors but also generated real excitement about the products’ arrival at the SAQ. Thanks to the talents of content creators, the products were showcased in unique and engaging ways, sparking the interest of thousands of consumers across the province.
Furthermore, the campaign helped position Distillerie Stadaconé as an essential brand in Quebec's craft liqueur scene, expanding their reach to an ever-growing audience.
A Powerful Synergy with a Meta Ad Campaign
To maximize the impact of this activation, we combined the influencer campaign with a targeted ad strategy on Meta (Facebook and Instagram). In parallel to the influencers' posts, our artistic director Florence produced photo shoots to create romantic and impactful advertising content.
This distinct ad campaign allowed us to reach a wide audience through attractive visuals showcasing Piñata liqueurs in carefully crafted scenes. By combining these efforts with the influencer campaign, we saw a multiplication of results: more visibility, increased engagement, and optimized conversion towards SAQ points of sale. A clear demonstration that the alliance between influencer marketing and paid advertising is a winning strategy!
A Success for Valentine's Day... and Beyond
Valentine's Day was the perfect opportunity to celebrate love and good times with great cocktails. Thanks to this influencer marketing campaign, Piñatas not only made a remarkable entrance at the SAQ but also won the hearts of many Quebecers.
Antithèse is proud to have executed a campaign as sweet as it was successful. So, what are you waiting for to discover Piñata liqueurs at the SAQ and share a delightful moment with your loved ones? 🏹🍹