How Our Marketing Turned a Poutine into a Viral Phenomenon

Every year, La Poutine Week is the perfect opportunity for restaurants to stand out by offering bold and creative dishes. In 2025, our client L’Atelier rose to the challenge brilliantly by launching a Korean-inspired poutine inspired by the hit Netflix series Squid Game.

Our team took charge of the entire promotional strategy to maximize visibility and engagement around this unique creation. The result? An immersive campaign, an incredible buzz, and a memorable customer experience.

Impossible to Resist 🤤

To grab attention and fully immerse viewers in the Squid Game universe, we conceptualized and produced a high-quality promotional video in collaboration with videographer William Douville. The goal was clear: capture the intensity and unique aesthetic of the series while showcasing L’Atelier’s signature poutine.

Thanks to meticulous staging and striking visuals, the post generated thousands of views and outstanding feedback, even earning the Judges’ Favorite and Foodies’ Choice in Quebec City! 🏆

🎥 Watch it here: Instagram Reel

The Ultimate Challenge

To take the campaign even further and encourage customers to try the poutine in person, we launched an interactive social media contest: Squid Game – The Ultimate Challenge.

The concept? Participants had the chance to win $500 by completing a challenge inspired by the show’s universe.

This contest not only drove massive online engagement but also attracted a wave of curious and excited customers to the restaurant. A perfect example of transforming a digital campaign into a real-life experience and boosting brand awareness. 

Antithèse, the Game Masters 🕹️

Thanks to this creative and immersive approach, L’Atelier captured the public’s attention and stood out during La Poutine Week. Our team is proud to have orchestrated a campaign that was entertaining, impactful, and highly effective, once again proving the power of a marketing strategy crafted by Antithèse. ✨

So, are you ready to take on the next challenge with us?