One Sip Away from the Tropics – Launching the New Gingria Tropicale
After Gingria Rosée, it’s time to escape! For the launch of Distillerie Stadaconé’s brand-new Gingria Tropicale, our team wanted to take consumers on a new journey—no passport required. 🌴
A Tropical Adventure, Stadaconé Style
This refreshing new ready-to-drink has all the makings of a one-way ticket to paradise. For us, the brief was an open invitation to create a sensory and visual experience worthy of a sun-drenched getaway.
It all started with the packaging design. We wanted the can itself to feel like a promise of vacation. Mission accepted—and brilliantly delivered—by our graphic team. Warm colors, vibrant illustrations, playful typography: at first glance, Gingria Tropicale makes you want to grab your shades. 😎
No budget to shoot under actual palm trees? No problem. We relied on the magic of photo editing to create the perfect illusion. Thanks to our designer Florence’s talent, the product shots were transformed to look like they were taken right on a golden beach. Sunshine, palm trees, crystal-blue ocean—you’d never know otherwise.
A Thirst-Quenching Digital Campaign
The launch was fully digital, with a colorful and festive campaign rolled out across social media. Dynamic stories, summer-scented posts, and a sparkling tone helped generate instant excitement around the product.
To spread the Gingria Tropicale love far and wide, we sent out fun, tropical-themed PR packages to influencers all over Québec. Each one received a little taste of the tropics—carefully curated and ready to share. We also partnered with none other than Lucie Réhaume, the ultimate travel content creator! With her adventurous spirit and radiant personality, she’s the perfect embodiment of the Gingria Tropicale vibe. Known for exploring the most idyllic corners of the world, Lucie helped us shine a spotlight on the product with a vibrant, travel-loving community that’s always thirsty for sunshine, new discoveries… and refreshing ready-to-drinks.
To top it all off, we organized a summer essentials giveaway in collaboration with other Québec-based brands. The goal? To create a collective buzz by gathering a bunch of perfect-for-summer products—sunglasses, swimwear, suitcase, jewelry—topped off, of course, with Gingria Tropicale. 🍹🌞
The Result 👉 A campaign that makes you want to sip with your toes in the sand—or on your balcony! The new Tropicale is the taste of summer, sunshine in a can, and one more reason we’re proud of our portfolio.
Cheers to a non-stop escape!