The Art of Capturing the Moment – L’Atelier 2025 Campaign Eat, Drink, Celebrate

Each year, our challenge is clear: to design a campaign that showcases L’Atelier, that iconic spot on Grande Allée where mixology, gastronomy, and a festive atmosphere come together in perfect harmony.

For the 2025 ad campaign, we decided to take the experience even further by playing with the boundary between frozen moments and those full of life. The idea? Capture a delicious bite, a friendly apéro, and a lively night out… then literally bring them to life. We started by carefully composing each scene as a still photo, set in L’Atelier’s refined universe. Then, from the exact same angle, we filmed the continuation of the movement. The result: a series of visuals where the image comes alive—and the moment turns into emotion. A unique way to show that at L’Atelier, every moment is more than just a picture: it’s an experience.

A Campaign That Comes to Life Across the City

Launched across urban billboards, Québec City buses, and the web, the 2025 campaign plays with contrasts: stillness and motion, elegance and energy, calm and celebration. Our goal was to bring this campaign to life both physically and digitally, creating a strong and cohesive presence at every touchpoint. Each visual was designed to capture attention, evoke emotion, and inspire engagement. The mission? That when people think about eating, drinking, and celebrating, only one destination comes to mind: L’Atelier.

A Fire-Powered Team Behind the Lens

At Antithèse, our strength also lies in the way we surround ourselves—with talented creatives who share our attention to detail, eye for aesthetics, and desire to do things differently.

Photographer: Orson

Videographer: William Douville

Makeup Artist: Cléo Bolduc

Stylist: Karyn Vallée

Food Stylist: Sarah Mo

Models: Marie-Ève Raymond, Tracy Ndjama & Anne Riverin-Patenaude

A tightly knit team that turns big ideas into bold campaigns—and makes the process genuinely enjoyable.