Manger. Boire. Festoyer: A 360° Campaign for L’Atelier
At Antithèse, we strive to create campaigns that leave a lasting impression, and our collaboration with L’Atelier is no exception. In 2024, we launched a 6-month 360° campaign titled “Manger. Boire. Festoyer”, showcasing L’Atelier as the go-to destination for every mood and occasion.
A Campaign Designed for Every Touchpoint
This bold and vibrant campaign was designed to position L’Atelier as a dynamic, versatile space where guests can eat, drink, and celebrate. Here’s how we brought the concept to life:
Billboards and Bus-Side Ads
L’Atelier’s presence was undeniable in Quebec City, with striking visuals displayed on billboards and bus-side ads across the region. These designs emphasized the brand’s unique atmosphere, inviting passersby to indulge in its culinary and nightlife experiences.
Social Media and Motion Design
We partnered with Nordik Studio to create engaging motion design content for social media, both for organic posts and paid campaigns. The animations brought the concept to life, showcasing L’Atelier’s menu, ambiance, and events in an eye-catching and shareable way.
Menu Design and Magazine Ads
The campaign extended to menu designs and magazine ads, ensuring a cohesive brand experience across all touchpoints. The menus became a direct representation of the campaign’s theme, reinforcing the festive and stylish vibe of the restaurant.
NHL Integration
One of the campaign highlights was its visibility during the NHL games of the LA Kings in Quebec City. L’Atelier’s branding reached a wide audience, further solidifying its image as an iconic destination for both locals and visitors.
The Result: A Celebrated Campaign
“Manger. Boire. Festoyer” successfully elevated L’Atelier’s brand visibility and reinforced its status as a hotspot for food, drinks, and celebrations. By blending traditional media with digital innovation, the campaign created a cohesive, multi-channel experience that resonated with a diverse audience.
This project showcases how Antithèse brings bold ideas to life, ensuring that every brand we work with stands out in a meaningful way.