Médic Axion: A Softer, Feminine Approach to Medical Care
Médic Axion: A Softer, Feminine Approach to Medical Care
At Antithèse, we specialize in crafting brands that authentically reflect the vision and values of our clients. In 2024, we had the privilege of working with Médic Axion, a private medical cabinet that underwent an ownership transfer. With a new owner at the helm, Médic Axion sought a fresh identity—one that embraced a softer, more feminine approach while maintaining the professionalism expected in medical care.
A New Brand for a New Era
The rebranding process began with a clear objective: to design an identity that reflects the warmth, care, and modernity of the new leadership. The result is a refined and elegant brand that speaks to both the personal and professional nature of the clinic.
Brand Identity and Visual Elements
The new branding features a soothing color palette and geometric patterns inspired by balance and harmony—symbolic of the clinic’s holistic approach to health. The logo itself is a perfect blend of precision, with delicate lines and symmetrical details conveying trust and care.
Launch Campaign
To celebrate the rebranding, we partnered with Nordik Studio and videographer William Douville to create a stunning corporate video. This video showcased the clinic’s new identity, highlighting its serene environment, dedicated team, and personalized approach to patient care. The campaign successfully conveyed the clinic’s commitment to providing a modern, welcoming experience.
A New Beginning for Médic Axion
The rebranding of Médic Axion marks the start of an exciting new chapter. By combining thoughtful design with impactful storytelling, we created a cohesive brand that not only reflects the new owner’s vision but also resonates deeply with patients. Médic Axion is now positioned as a trusted name in private medical care—offering a space where health and wellness are approached with compassion and professionalism.
This project highlights Antithèse’s ability to merge creativity and strategy, delivering brands that stand out while staying true to their purpose.