Modernizing a Brand: Alimentation Première’s Ambitious Project

Our design division has delivered one of its most significant projects to date: the complete rebranding of Alimentation Première. A transformation that redefines the brand image, strategy, and customer experience all at once.

Modernizing the Visual Identity

The first challenge was to completely rethink the visual guidelines while retaining the client’s already well-established logo. The objective: create a brand identity that is modern, cohesive, and recognizable—one that reflects Alimentation Première’s quality, reliability, and expertise. Every element, from typography and color palettes to illustration and icon styles, was carefully considered to build a more harmonious identity.

Optimizing the Customer Experience

We then focused on the tangible, real-world experience of customers. Delivery boxes—often the first physical contact with the brand—were redesigned to be both functional and aesthetically pleasing, turning each delivery into a memorable moment. Design no longer serves aesthetics alone: it becomes a tool for utility and a reflection of the company’s professionalism.

Strategic Redesign of the Product Catalog

The heart of the project lay in the complete overhaul of the sales catalog, a central tool for Alimentation Première.

We reimagined it from both a visual and functional standpoint:

• Clarity and readability: Each product is highlighted through a clean layout and consistent visual codes.

• Intuitive navigation: The catalog naturally guides clients through sections and categories, simplifying discovery and purchasing.

• Immersive experience: Through professional photography, dynamic layouts, and a graphic language aligned with the brand identity, every page becomes an engaging experience.

A Creative and Rigorous Collaboration

This project was a true creative and structural challenge, requiring precision, attention to detail, and strategic thinking at every stage.

Our graphic designer Florence Landry and collaborator Julie Renaud joined forces to bring to life a catalog of over one hundred pages, fully packed with technical and textual content.

We are proud of this rebranding, which highlights the know-how and expertise of our team and demonstrates how design can truly enhance the customer experience and strengthen brand credibility.