A Wave of Freshness for Expérience Saint-Laurent
Expérience St-Laurent brings the Port of Québec to life through events that make the river vibrate—such as Oasis du Port de Québec, Discoglace, la Cale, l’Agora, and Village Nordik. Each one aims to bring people together, entertain, and create memorable moments by the water.
When the organization entrusted us with a complete redesign of its visual identity, our goal was to ensure the brand became as vibrant as the experiences it offers to the public.
An identity shaped by emotion and celebration
The new identity is built around three key pillars: memorable, spontaneous, festive.
This creative direction embodies a warm and lively atmosphere where friendliness is central. The brand needed to evoke the positive energy of gatherings on the docks, the spirit of celebration, and the spontaneity that defines the events marking summer or winter.
Behind this lively energy lies a professional and reliable structure, reflecting the Expérience St-Laurent team, who orchestrates each project with precision and creativity.
A graphic universe carried by the wave
The wave—drawn from the movement of the river—becomes a visual motif integrated across many brand applications. Its role is to bring fluidity and a recognizable signature to all communications.
We also chose a vibrant color palette inspired by the outdoors and the river. The palette reflects the warmth of the events, the natural light of the waterfront, and the summer energy unique to the Port of Québec. It also offers strong adaptability for large-scale formats, whether posters, signage, or installations on-site.
To support the organization’s many projects and events, we designed a series of promotional variations. Each piece is crafted to strengthen presence in the field and create a cohesive, immersive universe immediately associated with Expérience St-Laurent.
Propelling future experiences
This new branding positions Expérience St-Laurent as a key player in the cultural and event landscape of the Port of Québec. A strong identity that will support the organization’s growth and the development of its many projects in the coming years.
We are proud to have contributed to this transformation and to have brought to life a brand image that fully reflects the mission of Expérience St-Laurent: creating moments where we gather to enjoy the best of the river.