When the brand grows, the design follows 🤸‍♂️

Yoga Fitness is entering a new era. More assertive, brighter, and more balanced, its new visual identity embodies the natural evolution of a brand in motion.

Since its beginnings, Yoga Fitness has aimed to offer more than just a workout: a complete experience where the power of fitness meets the serenity of yoga. In 2025, that vision also comes to life through design.

A redesign that unites energy and softness

In collaboration with our design team, Yoga Fitness revisited its visual guidelines to support its growth. The goal: modernize without distorting, harmonize without standardizing.

The typography, reimagined to convey both softness and dynamism, reflects the balance between the fluidity of yoga and the intensity of fitness. The contrast between black and white reinforces this duality—strength and structure on one side, clarity and serenity on the other.

The color palette unfolds in warm and luminous gradients, from yellow to orange, symbolizing energy and vitality. These transitions evoke the vibrant auras emanating from the practice, recalling the play of light and neon found on the walls of Yoga Fitness studios.

Altogether, the identity feels inspiring, balanced, and resolutely modern—a true reflection of the transformation of body and mind.

A campaign that shines across the city 🚌

To celebrate this new chapter, the brand hit the road—literally. A bold ad campaign took over city buses with the message: “Transform yourself, one session at a time.”

This slogan, simple yet powerful, captures the philosophy of Yoga Fitness: personal progress, step by step, session after session. Every commute becomes a gentle but striking reminder that transformation doesn’t happen overnight, but through consistency and kindness toward oneself.

The bright visuals, infused with the golden and orange auras characteristic of the new brand identity, draw attention without being intrusive. They inspire movement, warmth, and self-improvement in the heart of everyday urban life.

A balanced piece of work

This redesign was crafted by Flo and Léanne, our graphic designers, who successfully translated the unique duality of Yoga Fitness into visuals. Their approach: refine without altering—respecting the essence of the brand while propelling it into the future. 🧘♀️💫